Claristation
FOR BOUTIQUE GYMS

Membership growth that doesn't require a content team.

We write daily posts in your box's voice — coach-led, community-first, never the generic fitness-influencer noise.

$99 / month Boutique gyms and CrossFit boxes Cancel anytime

Gym social media has one playbook. And it sucks.

Transformation Tuesday. WOD-of-the-day. Six-pack thumbnails. The members you actually want to keep wince.

The athletes who stay five years don't come from that playbook.

They come from word of mouth and a feed that sounds like a coach they'd want to learn from. Most gym feeds don't.

Sound like the head coach. Daily.

We learn your programming, your community, your refusal to body-shame anyone. Then we post — daily, in that voice.

Written in your voice.

We learn the words you use and the words you would never let cross your feed.

Designed in your style.

Every carousel and video honors your aesthetic — typography, palette, mood.

Tuned to your audience.

Posts are calibrated to the kind of person you actually want to attract.

Published quietly.

TikTok today. Instagram, LinkedIn, Facebook, YouTube Shorts rolling out.

The whole workflow

Three steps. The third one is us.

01

Fifteen minutes with us

We learn what you do, who you do it for, and how you talk about it. A short call, a few reference photos. That's the whole onboarding.

02

A draft lands in your inbox every morning

Caption, carousel or short video, ready before your first coffee.

03

Approve, refine, or skip

One click and we publish. Tweak a word and we learn it for next time.

The fifteen minutes that change everything

The fifteen minutes that decide everything.

A few of the questions we'll ask you:

  1. Q01 CrossFit, strength-conditioning, S&C, group fitness, hybrid?
  2. Q02 Who's your favorite kind of member?
  3. Q03 What's the programming philosophy that sets you apart?
  4. Q04 What fitness cliché would you retire?
  5. Q05 What does check-in sound like at your gym?
  6. Q06 Three photos — the rig, a coach moment, the whiteboard.
"It's the only fifteen minutes of marketing 'work' I've done in six months. And I haven't missed a day of posting."
— A therapist, three months in
What we'd write for gyms

Six gyms. Six voices. One platform.

Six samples Claristation generated for working professionals in this space. Tap through each carousel. Notice how different each one sounds — and looks.

Slide 1
Most of our members can do things they couldn't a year ago.
CrossFit / community

The first time someone deadlifts their bodyweight, they tell their kids. The first time they deadlift twice their bodyweight, they don't. They just keep coming back.

Industrial. Cement floor, chalk, exposed bulb.

Slide 1
We train athletes, not aesthetics.
Strength + conditioning

Half our floor competes. The other half wishes they did. The line between them is mostly age and rehab. We work with both, the same way.

High-contrast B&W. Single red bar. Editorial portrait.

Slide 1
We don't run a class library.
Coach-led classes

I tell new prospects: try a week. If three different coaches can't tell you something specific about your training by the end of it, we've failed. That's the whole model.

Dark mode. Narrow column. Atlantic-at-night editorial.

Slide 1
Our oldest member is sixty-eight.
Lifelong members

The membership cap isn't a marketing decision. It's so that, eleven years in, our oldest member still gets a seat in his favorite class. Most gyms can't say that. We can.

Cream and ink. Hand-set serif. Editorial portrait.

Slide 1
The snatch is the most technical movement in any commercial gym.
Olympic lifting

I coach Olympic lifting for adult athletes. Most aren't going to compete. They all walk out moving better. That's the whole point of taking the long road on a technical lift.

Navy, cream, and gold. Editorial seal. Restrained.

Slide 1
If you're injured every other month, you don't have a training problem.
Recovery + mobility

Half of what we do isn't in the workout. It's in the eight hours before and the eight hours after. We program for the whole 24, not the one. That's why our injury rate is what it is.

Sage and cream. Soft watercolor. Editorial.

The time math

Three hours posting WODs, or another coach's shift covered.

Gym owners we work with spend about ten minutes a week reviewing the day's post now.

Without With Claristation
Brainstorming post ideas ~2 hrs/week 0
Writing captions ~3 hrs/week 0
Designing visuals ~4 hrs/week 0
Editing slideshows / videos ~3 hrs/week 0
Scheduling + publishing ~2 hrs/week 0
Reviewing what we drafted 0 ~35 min/week
Total ~14 hrs/week ~35 min/week

Thirteen hours back. Every week. About six hundred hours a year.

What would you do with six hundred hours?

Fire your agency.

What you'd pay elsewhere Per month
Boutique social agency $2,500 – $8,000
In-house social media manager $3,500 – $6,000
Freelance content creator $1,500 – $3,500
Claristation $99

No tiers. No "Pro" upsells. No per-platform fees. If it doesn't work in fourteen days, we refund you.

Pricing

Pricing.

$99 / month
  • One post a day, every day
  • Published to every platform you connect (TikTok, Instagram, Facebook, LinkedIn, YouTube Shorts as they roll out)
  • A mix of carousels and short-form video
  • Your voice, your aesthetic, your audience
  • The fifteen-minute onboarding, included
  • Dashboard for previewing, editing, pausing, or scheduling
  • Unlimited brand tweaks. Your voice gets sharper as we learn
  • 14-day refund if it's not working
  • Cancel any time
Start your first month

No tiers. No "Pro" upsells. No per-platform fees.

Common questions

The things people ask first.

Will you post body-shame content?

No. Default off; documented in your brief; you'd have to ask us to turn it on, and we wouldn't.

Is this just ChatGPT in a wrapper?

No. ChatGPT writes for everyone. We write for you — because we spend the first fifteen minutes learning who you are, then we tune the model with that context every time it writes. Same engine. Very different output.

Will my followers know it's AI?

They'll know it sounds like you, because it does. We don't try to fool anyone. We just produce content that's actually true to your voice, your work, and the people you serve. We're also transparent about AI-generated imagery and follow each platform's disclosure rules.

Can I edit posts before they go out?

Yes. By default, posts arrive in your dashboard the evening before. You can let them publish automatically, or hold them for review. Either way, every edit you make teaches us your voice better.

What if I hate a post?

Reply to the email with "no" or tell us why in one line. We won't make the same mistake twice.

What platforms do you publish to?

TikTok today. Instagram, Facebook, LinkedIn, and YouTube Shorts are rolling out through 2026. Every account you connect, we publish to.

How long is the onboarding really?

Fifteen minutes for the conversation. Another five to drop in three or four reference photos. That's it. You can do it on your phone, in the car, between clients.

I'm in a profession that isn't listed. Will this work?

Almost certainly yes. The system is designed around solo professionals and small businesses — not any specific industry. If we can listen to what you do, we can post about it.

What if my business changes — new specialty, new offer?

Update your brief in 30 seconds. The next post reflects it.

Do I own the content?

Every word, every image, every video. Yours.

Cancel anytime?

Anytime. One click. We won't make it hard.

What if I'm not happy with the content?

You have fourteen days to try it. If the posts aren't sounding like you by then, we refund you in full. No friction.