Claristation
FOR BOUTIQUE GYMS

Membership growth that doesn't require a content team.

We write daily posts in your box's voice — coach-led, community-first, never the generic fitness-influencer noise.

$99 / month Boutique gyms and CrossFit boxes Cancel anytime

Gym social media has one playbook. And it sucks.

Transformation Tuesday. WOD-of-the-day. Six-pack thumbnails. The members you actually want to keep wince.

The athletes who stay five years don't come from that playbook.

They come from word of mouth and a feed that sounds like a coach they'd want to learn from. Most gym feeds don't.

Sound like the head coach. Daily.

We learn your programming, your community, your refusal to body-shame anyone. Then we post — daily, in that voice.

Written in your voice.

We learn the words you use and the words you would never let cross your feed.

Designed in your style.

Every carousel and video honors your aesthetic — typography, palette, mood.

Tuned to your audience.

Posts are calibrated to the kind of person you actually want to attract.

Published quietly.

TikTok today. Instagram, LinkedIn, Facebook, YouTube Shorts rolling out.

The whole workflow

Three steps. One of them is just glancing.

01

A 15-minute conversation

We'll feel like coffee, not a form. We ask what you do, who you do it for, what makes you angry, what you wish your clients knew. We look at a few photos. We learn your visual language.

02

We draft. You glance.

Every morning, a post is waiting in your dashboard. Most days, you'll approve it without touching it. When something's off, you change a word and we learn from it for next time.

03

It goes out. Quietly.

We publish to every platform you have connected. You go see your clients.

The fifteen minutes that change everything

The fifteen minutes that decide everything.

A few of the questions we'll ask you:

  1. Q01 CrossFit, strength-conditioning, S&C, group fitness, hybrid?
  2. Q02 Who's your favorite kind of member?
  3. Q03 What's the programming philosophy that sets you apart?
  4. Q04 What fitness cliché would you retire?
  5. Q05 What does check-in sound like at your gym?
  6. Q06 Three photos — the rig, a coach moment, the whiteboard.
"It's the only fifteen minutes of marketing 'work' I've done in six months. And I haven't missed a day of posting."
— A therapist, three months in
The time math

Three hours posting WODs, or another coach's shift covered.

Gym owners we work with spend about ten minutes a week reviewing the day's post now.

Without With Claristation
Brainstorming post ideas ~2 hrs/week 0
Writing captions ~3 hrs/week 0
Designing visuals ~4 hrs/week 0
Editing slideshows / videos ~3 hrs/week 0
Scheduling + publishing ~2 hrs/week 0
Reviewing what we drafted 0 ~35 min/week
Total ~14 hrs/week ~35 min/week

Thirteen hours back. Every week. About six hundred hours a year.

What would you do with six hundred hours?

The money math

Or roughly the cost of one good lunch.

Here's what daily, multi-platform content actually costs when you don't do it yourself:

Monthly cost
In-house social media manager $3,500 – $6,000
Freelance content creator $1,500 – $3,500
Boutique social agency $2,500 – $8,000
AI tool + you still doing the work $40–$200 + 14 hrs/week
Claristation $99

The math isn't subtle. At $99 a month, Claristation costs less than the marketing software you're already paying for — and it's actually the team.

Pricing

One plan. Honest pricing.

$99 / month
  • One post a day, every day
  • Published to every platform you connect (TikTok, Instagram, Facebook, LinkedIn, YouTube Shorts as they roll out)
  • A mix of carousels and short-form video
  • Your voice, your aesthetic, your audience
  • The fifteen-minute onboarding, included
  • Dashboard for previewing, editing, pausing, or scheduling
  • Unlimited brand tweaks — your voice gets sharper as we learn
  • Cancel any time
Start your first month

No tiers. No "Pro" upsells. No per-platform fees.

Common questions

The things people ask first.

Will you post body-shame content?

No. Default off; documented in your brief; you'd have to ask us to turn it on, and we wouldn't.

Is this just ChatGPT in a wrapper?

No. ChatGPT writes for everyone. We write for you — because we spend the first fifteen minutes learning who you are, then we tune the model with that context every time it writes. Same engine. Very different output.

Will my followers know it's AI?

They'll know it sounds like you, because it does. We don't try to fool anyone. We just produce content that's actually true to your voice, your work, and the people you serve. We're also transparent about AI-generated imagery and follow each platform's disclosure rules.

Can I edit posts before they go out?

Yes. By default, posts arrive in your dashboard the evening before. You can let them publish automatically, or hold them for review. Either way, every edit you make teaches us your voice better.

What if I hate a post?

Reject it with one click. Tell us why with one sentence. We won't make the same mistake twice.

What platforms do you publish to?

TikTok today. Instagram, Facebook, LinkedIn, and YouTube Shorts are rolling out through 2026. Every account you connect, we publish to.

How long is the onboarding really?

Fifteen minutes for the conversation. Another five to drop in three or four reference photos. That's it. You can do it on your phone, in the car, between clients.

I'm in a profession that isn't listed. Will this work?

Almost certainly yes. The system is designed around solo professionals and small businesses — not any specific industry. If we can listen to what you do, we can post about it.

What if my business changes — new specialty, new offer?

Update your brief in 30 seconds. The next post reflects it.

Do I own the content?

Every word, every image, every video. Yours.

Cancel anytime?

Anytime. One click. We'll be sad. We won't make it hard.

See it before you buy it

See what we'd post for you tomorrow morning.

Drop us one sentence about your business. We'll generate a sample post — in what we guess your voice sounds like — within a few seconds. Free. No card. No "talk to sales."

If it sounds like you, we'll do the fifteen-minute onboarding to make it sound exactly like you.

Free. No card. No "talk to sales."

Built by founders who lost too many weekends to "just one more post."