Evidence-based content. Daily. Not diet-culture.
We write posts that sound like the nutritionist you actually are — calm, evidence-based, not chasing the latest viral powder.
Nutrition content is 97% diet-culture in a costume.
"This one food melts belly fat." "What I eat in a day." "Anti-inflammatory" anything. None of it is the actual work of nutrition counseling.
Your evidence-based practice can't compete with influencer noise on those terms.
But you can compete by being the calm voice in the feed — the one that doesn't promise miracles and somehow attracts the clients who stick around.
Calm, evidence-based, boring on purpose.
We learn your approach (intuitive eating, sports nutrition, GI, eating-disorder recovery, whatever you specialize in), your typical client, and what topics you refuse to touch.
We learn the words you use and the words you would never let cross your feed.
Every carousel and video honors your aesthetic — typography, palette, mood.
Posts are calibrated to the kind of person you actually want to attract.
TikTok today. Instagram, LinkedIn, Facebook, YouTube Shorts rolling out.
Three steps. One of them is just glancing.
A 15-minute conversation
We'll feel like coffee, not a form. We ask what you do, who you do it for, what makes you angry, what you wish your clients knew. We look at a few photos. We learn your visual language.
We draft. You glance.
Every morning, a post is waiting in your dashboard. Most days, you'll approve it without touching it. When something's off, you change a word and we learn from it for next time.
It goes out. Quietly.
We publish to every platform you have connected. You go see your clients.
The fifteen minutes that decide everything.
A few of the questions we'll ask you:
- Q01 What's your scope (sports, GI, ED recovery, intuitive eating, oncology, etc.)?
- Q02 What's the diet-culture phrase you'd retire forever?
- Q03 Who's your ideal client?
- Q04 What evidence-based message do you wish more people heard?
- Q05 Topics that are off-limits (specific diets, weight, calories, etc.)?
- Q06 Three photos of your work — your office, a meal, a client moment.
"It's the only fifteen minutes of marketing 'work' I've done in six months. And I haven't missed a day of posting."
Three hours debunking influencers, or three more clients.
Dietitians we work with spend zero time fighting diet-culture trends online now — we just don't engage. The voice does the work.
| Without | With Claristation | |
|---|---|---|
| Brainstorming post ideas | ~2 hrs/week | 0 |
| Writing captions | ~3 hrs/week | 0 |
| Designing visuals | ~4 hrs/week | 0 |
| Editing slideshows / videos | ~3 hrs/week | 0 |
| Scheduling + publishing | ~2 hrs/week | 0 |
| Reviewing what we drafted | 0 | ~35 min/week |
| Total | ~14 hrs/week | ~35 min/week |
Thirteen hours back. Every week. About six hundred hours a year.
What would you do with six hundred hours?
Or roughly the cost of one good lunch.
Here's what daily, multi-platform content actually costs when you don't do it yourself:
| Monthly cost | |
|---|---|
| In-house social media manager | $3,500 – $6,000 |
| Freelance content creator | $1,500 – $3,500 |
| Boutique social agency | $2,500 – $8,000 |
| AI tool + you still doing the work | $40–$200 + 14 hrs/week |
| Claristation | $99 |
The math isn't subtle. At $99 a month, Claristation costs less than the marketing software you're already paying for — and it's actually the team.
One plan. Honest pricing.
- One post a day, every day
- Published to every platform you connect (TikTok, Instagram, Facebook, LinkedIn, YouTube Shorts as they roll out)
- A mix of carousels and short-form video
- Your voice, your aesthetic, your audience
- The fifteen-minute onboarding, included
- Dashboard for previewing, editing, pausing, or scheduling
- Unlimited brand tweaks — your voice gets sharper as we learn
- Cancel any time
No tiers. No "Pro" upsells. No per-platform fees.
The things people ask first.
Will you avoid weight-focused content?
Yes, if you tell us to. Weight-neutral, HAES-aligned, or strictly evidence-based — your choice in onboarding, our default forever.
Is this just ChatGPT in a wrapper?
No. ChatGPT writes for everyone. We write for you — because we spend the first fifteen minutes learning who you are, then we tune the model with that context every time it writes. Same engine. Very different output.
Will my followers know it's AI?
They'll know it sounds like you, because it does. We don't try to fool anyone. We just produce content that's actually true to your voice, your work, and the people you serve. We're also transparent about AI-generated imagery and follow each platform's disclosure rules.
Can I edit posts before they go out?
Yes. By default, posts arrive in your dashboard the evening before. You can let them publish automatically, or hold them for review. Either way, every edit you make teaches us your voice better.
What if I hate a post?
Reject it with one click. Tell us why with one sentence. We won't make the same mistake twice.
What platforms do you publish to?
TikTok today. Instagram, Facebook, LinkedIn, and YouTube Shorts are rolling out through 2026. Every account you connect, we publish to.
How long is the onboarding really?
Fifteen minutes for the conversation. Another five to drop in three or four reference photos. That's it. You can do it on your phone, in the car, between clients.
I'm in a profession that isn't listed. Will this work?
Almost certainly yes. The system is designed around solo professionals and small businesses — not any specific industry. If we can listen to what you do, we can post about it.
What if my business changes — new specialty, new offer?
Update your brief in 30 seconds. The next post reflects it.
Do I own the content?
Every word, every image, every video. Yours.
Cancel anytime?
Anytime. One click. We'll be sad. We won't make it hard.
See what we'd post for you tomorrow morning.
Drop us one sentence about your business. We'll generate a sample post — in what we guess your voice sounds like — within a few seconds. Free. No card. No "talk to sales."
If it sounds like you, we'll do the fifteen-minute onboarding to make it sound exactly like you.
Free. No card. No "talk to sales."
Built by founders who lost too many weekends to "just one more post."